The Blueprint I Wish Someone Had Handed Me on Day One
- ✓ Left a corporate career in 2016 to build a coaching practice. I thought leaving my day job was the hard part.
- ✓ Spent years relying on the referrals hamster wheel, with no repeatable way to generate new clients
- ✓ Built and later systemized a predictable, successful client generation process, growing my own executive and leadership coaching practice before being asked by many coaches to ultimately support them
- ✓ Now I teach and share that exact process with executive, leadership, career, and other coaches to create clients on demand
In 2016, I left my corporate career to become a coach. I thought leaving the day job would be the hard part. It wasn't. The hard part was scaling: figuring out how to grow a coaching business. I spent years on the referrals and word-of-mouth hamster wheel, with no repeatable way to generate new clients. I was a good coach with no reliable way to get clients, and working harder didn't fix it.
What fixed it was a system: a repeatable way to market a coaching business, bring in leads, turn leads into conversations, and turn conversations into clients. I grew my own executive and leadership coaching practice past $400K a year using it, before other coaches started asking me how to build a coaching business the same way, and I found myself becoming a business coach for coaches almost by accident.
Since then I've worked with over a thousand coaches and consultants, especially executive, leadership, and career coaches, to install that exact process, whether someone is trying to build a coaching business from scratch, figure out how to grow a coaching business that's plateaued, or simply learn how to get coaching clients consistently instead of waiting on referrals. Coaches like Rebecca, who went from referral-dependent to a $30K month. If you're a great coach who's still asking "where's my next client coming from?", this was built for you.
Whether you're just starting to figure out marketing for coaches, or you already have a practice and want to know how to scale a coaching business past where referrals alone can take it, the process is the same: get in front of the right people, consistently, without burning yourself out doing it.
