About

Brendan Burns is a Coach, CEO, and podcast host specializing in helping coaches build and scale their businesses. Prior to Coach Academy, he ran a coaching practice advising individuals, executives, and brands from Fortune 100 companies, investment banks, law firms, and sports organizations to C-level executives, pro NFL and UFC athletes, and entertainers across 50 plus countries.

Brendan graduated from Cornell University's Accelerated 3 Year JD MBA program, receiving degrees from Cornell Law School and The Johnson School of Management. He worked as a Summer Associate at Cravath, Swaine and Moore LLP, respectfully declining their full time offer to begin his career as an Investment Banking Associate in Lazard’s Restructuring Group. Brendan then joined hedge fund Steamboat Capital Partners in New York as their first outside hire, a value oriented fund with a concentrated portfolio of catalyst driven investments.

Brendan also hosts "The Brendan Burns Show" since 2016, a top Apple Podcast for mindset, business, and high performance growth. Hundreds of thousands have listened to his interviews with an eclectic guest list, from actor Matthew McConaughey to author Jack Canfield to other executives, entrepreneurs, and professional athletes.

A noted thought leader who has been featured in Yahoo Finance, NBC, Thrive Global and more, Brendan speaks on the topics of purpose, business mastery, lifestyle design, overcoming anxiety, and creating healthy relationships. He currently resides in Southern California.

One of our Advisors is ready to support you on your next step forward. Scroll down and book your complimentary session to see if it is a fit.

After leaving my hedge fund role in 2016, I stepped into the coaching world with excitement and drive. What I lacked was clarity about what it actually took to build a real coaching business from the ground up. I assumed walking away from my day job was the hard part. It was not. The real challenge came afterward, when I realized I had no roadmap, blueprint, or strategy for how to get and find coaching clients in a way that was consistent and reliable. I did not know what to charge, how to market a coaching business, or how to turn my experience into a predictable client pipeline. I wanted someone to show me how to build a coaching business that was stable, profitable, and aligned with my standards, instead of guessing my way through building a coaching business on my own.

I spent years trying to figure out how to get and find coaching clients, how to grow my coaching business, and how to build a coaching sales funnel that could generate leads on demand without requiring constant social media posting or endless networking events. I underpriced my offers. I relied on inconsistent outbound efforts. I had no real strategy for how to market a coaching business beyond scattered posts and random outreach. I tried to fix everything at once instead of installing the simple, clean systems that actually scale a successful coaching business. During this period, I kept searching for someone who was a true coach for coaches, someone who understood how to build a coaching business in the real world and could help me stop treating my growth like an experiment.

Eventually, through relentless trial and error and by hiring the right mentor, a coach for coaches who had already done what I wanted to do, I learned how to build my coaching business from zero to six figure months. I built a clean coaching website strategy that turned strangers into high intent calls. I finally understood how to market a coaching business with a professional, high trust funnel instead of throwing content at the wall and hoping for the best. I learned how to attract coaching clients without chasing, and I created systems that allowed the business to grow predictably instead of relying on lucky streaks or emotional highs. That is when I stopped guessing about how to build a coaching business and started operating from a proven framework.

Since then, I have helped hundreds of coaches all over the world build and scale their own practices. I have worked with executive coaches, life coaches, career coaches, and many other niche experts who wanted to know how to get and find coaching clients at a higher level and how to market a coaching business without burning out. Many of them came to me after spending years trying to figure out building a coaching business alone, piecing together tactics from random videos and courses. As a coach for coaches, I have seen the same pattern over and over. The truth is simple but not obvious. You need the right offers, the right message, and a system that brings in clients consistently. When you understand how to build a coaching business with those pieces in place, the stress and noise drop dramatically.

Everything I learned has been distilled into a clear and proven framework inside this training and my private advisory work. Whether you are just starting out or already established and thinking, “I need a business coach to grow my coaching business to the next level,” this is where you learn how to build a coaching business the right way. You will see exactly how to market a coaching business with authority, how to structure your offers, and how to turn your expertise into a consistent flow of ideal clients. This is not theory. It is the refined process I used for building a coaching business that supports a high level life, serves clients at a deep level, and creates long term stability.

This is the blueprint I wish someone had handed me on day one. If you are serious about how to get and find coaching clients, how to market a coaching business in a way that fits who you are, and how to build a coaching business that lasts, you are in the right place.